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A Comprehensive Study On Shrink Film for Beverage Multipacks Market


Introduction

Multipack packaging is used for packaging several containers of beverages together as they are light-weight, durable and attractive. They are used for packaging containers of several drinks such as water, beer, soft drinks, dairy products, and others. They can be used for packaging of containers having different shapes and sizes. 

 They are used for the packaging of different types of containers such as aluminum cans, glass bottles, plastic bottles, bricks, trayed beverages, and others. In comparison to rigid packaging, shrink films provide a better shelf life, stronger sealing capability, better printability, and lighter weight of the packaging. In this type of packaging lesser plastic is used to pack several bottles, which helps in preventing the environment as well as helps in easy conveyance. Shrink films are made up of several types of materials. However, popular materials used for shrink film packaging are polyethylene, polypropylene, and polyvinyl chloride. The market of shrink film for beverage multipacks is filled with both established as well as emerging players.

Drivers of the shrink film for beverage multipacks market

Growing preferences of consumers for beverages like sports drink, flavored water, soft drinks, ice tea, flavored milk, and many others are fueling the demand for shrink film for beverage multipacks. Increasing demand for mineral water is also fueling the demand for shrink film for beverage multipacks. Shrink films can be used for packaging several containers together thereby reducing cost and effort of conveyance of the containers which in turn is increasing the shrink film for beverage multipacks market size as it helps in cost-cutting. Growing environmental concern coupled with increasing government regulations towards the use of materials having a low carbon footprint is expected to positively affect the shrink film for beverage multipacks market trend.

Hindrances and opportunities

Stringent government regulations and the availability of substitutes can hamper market growth. However, increasing investment in R&D and innovations in packaging technology is expected to boost the shrink film for beverage multipacks market growth in the coming future. Also growing demand for attractive, printable, and packaging with strong sealing capacity is expected to provide growth opportunities for the market.

Market Segmentation

Geographically, the Europe region and North America region are expected to have a significant market share in the global shrink film for beverage multipacks market share. The market of the Asia Pacific region is expected to witness rapid growth owing to the strengthening economic conditions in the developing countries in the region. By container type, aluminum cans and plastic bottles segment is expected to have a significant market share. Increasing demand for canned beverages and mineral water is boosting the demand for this segment. 

 However, the glass bottle segment is also expected to grow at a rapid pace. The beer and water segment is expected to have a significant market share. Increasing demand for mineral water and beer is driving the market of this segment. Also, the market for dairy beverages is expected to grow at a fast pace. With the increasing popularity of soft drinks, the market of the shrink film for beverage multipacks is expected to boom. 
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