Introduction
Multipack packaging is used for packaging several containers
of beverages together as they are light-weight, durable and attractive. They
are used for packaging containers of several drinks such as water, beer, soft
drinks, dairy products, and others. They can be used for packaging of
containers having different shapes and sizes.
They are used for the packaging of different types of containers such as aluminum cans, glass bottles, plastic bottles, bricks, trayed beverages, and others. In comparison to rigid packaging, shrink films provide a better shelf life, stronger sealing capability, better printability, and lighter weight of the packaging. In this type of packaging lesser plastic is used to pack several bottles, which helps in preventing the environment as well as helps in easy conveyance. Shrink films are made up of several types of materials. However, popular materials used for shrink film packaging are polyethylene, polypropylene, and polyvinyl chloride. The market of shrink film for beverage multipacks is filled with both established as well as emerging players.
They are used for the packaging of different types of containers such as aluminum cans, glass bottles, plastic bottles, bricks, trayed beverages, and others. In comparison to rigid packaging, shrink films provide a better shelf life, stronger sealing capability, better printability, and lighter weight of the packaging. In this type of packaging lesser plastic is used to pack several bottles, which helps in preventing the environment as well as helps in easy conveyance. Shrink films are made up of several types of materials. However, popular materials used for shrink film packaging are polyethylene, polypropylene, and polyvinyl chloride. The market of shrink film for beverage multipacks is filled with both established as well as emerging players.
Drivers of the shrink film for beverage multipacks market
Growing preferences of consumers for beverages like sports
drink, flavored water, soft drinks, ice tea, flavored milk, and many others are
fueling the demand for shrink film for beverage multipacks. Increasing demand
for mineral water is also fueling the demand for shrink film for beverage
multipacks. Shrink films can be used for packaging several containers together
thereby reducing cost and effort of conveyance of the containers which in turn
is increasing the shrink film for beverage multipacks market size as it helps
in cost-cutting. Growing environmental concern coupled with increasing
government regulations towards the use of materials having a low carbon
footprint is expected to positively affect the shrink film for beverage
multipacks market trend.
Hindrances and opportunities
Stringent government regulations and the availability of
substitutes can hamper market growth. However, increasing investment in R&D
and innovations in packaging technology is expected to boost the shrink film
for beverage multipacks market growth in the coming future. Also growing demand
for attractive, printable, and packaging with strong sealing capacity is
expected to provide growth opportunities for the market.
Market Segmentation
Geographically, the Europe region and North America region
are expected to have a significant market share in the global shrink film for
beverage multipacks market share. The market of the Asia Pacific region is
expected to witness rapid growth owing to the strengthening economic conditions
in the developing countries in the region. By container type, aluminum cans and
plastic bottles segment is expected to have a significant market share.
Increasing demand for canned beverages and mineral water is boosting the demand
for this segment.
However, the glass bottle segment is also expected to grow at a rapid pace. The beer and water segment is expected to have a significant market share. Increasing demand for mineral water and beer is driving the market of this segment. Also, the market for dairy beverages is expected to grow at a fast pace. With the increasing popularity of soft drinks, the market of the shrink film for beverage multipacks is expected to boom.
However, the glass bottle segment is also expected to grow at a rapid pace. The beer and water segment is expected to have a significant market share. Increasing demand for mineral water and beer is driving the market of this segment. Also, the market for dairy beverages is expected to grow at a fast pace. With the increasing popularity of soft drinks, the market of the shrink film for beverage multipacks is expected to boom.
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