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A Complete Study On Precision Viticulture Market


Introduction

Precision viticulture is precision farming used for optimum productivity of grapes and increasing vineyard performance. The growing cost of inputs is pressurizing growers to use advanced technologies and solutions so as to minimize the overall expenditure. This is a scientific technique used by large wineries to manage large vineyard areas. Precision viticulture uses advanced and emerging technologies such as Global Positioning Systems, Remote Sensor Systems, and Geographical Information System. 

 It improves the performance of vineyard and help in maximizing production of grapes with good quality. It helps the growers to maintain variability within their vineyard. It is an environment-friendly technique which reduces impacts on the environment.

Drivers of Precision viticulture market

Growing preference for new technology from growers to maximize efficiency and productivity of vineyard is driving the market of precision viticulture. Rising demand for grapes is increasing the Precision viticulture market size. A rise in the number of harvest contractors and wine companies installing yield monitors is also contributing to the growth of precision viticulture market. Furthermore, rising cases of pest attacks and the associated surge in production cost are also boosting the adoption of precision viticulture technologies and solutions worldwide. Growing demand for premium quality wines is also boosting the market growth.

Restraints and opportunities

The market of precision viticulture is restraining by huge initial capital investment. Moreover, lack of technical awareness is also a challenge for the market. However, increasing usage of drones in vineyards in expected to boost the precision viticulture market growth. 

Market Segmentation

Geographically, North America holds a significant market share of the global precision viticulture market share. The growth is projected on account of the early adoption of new technology and the presence of major market players in the region. Europe will also witness a significant CAGR during the projected period on account of high wine consumption across EU countries. 

 The Asia Pacific will also witness growth owing to the rising awareness regarding precision viticulture. On the basis of technology, Global positioning system and geographic information system is expected to have a significant market share. GPS helps in site-specific practices, it records specific actions and provides them in real-time. The information gathered by GPS is used for future references. A GIS helps in effective decision making by accessing present field data and by providing alternative management.

By Application, the yield monitoring segment is expected to have a significant market share as they provide information which can affect the overall production of grapes. They give information about weather conditions, soil properties, and fertilizers. Yield monitoring is of two types, namely, on-farm yield monitoring and off-farm yield monitoring. On-farm monitoring has various applications such as making a digital map of vineyards, variety tracking, moisture tracking, and load tracking. While off-farm yield monitoring is employed in large vineyards to reduce labor work and enable easy monitoring. 

 By component segmentation, hardware segmentation is expected to have a significant market share. Control systems type of hardware segment is expected to have a major market share as GPS are widely used in many applications such as monitoring, mapping, and variable rate application.

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